Employee engagement surveys help employee experience (EX) and customer experience (CX) pros keep a pulse on how employees feel about the company and leadership, their jobs and career paths, tools and training, and their roles in delivering a great customer experience. Recently, we hosted a discussion where we brought together EX and CX leaders to […]
Best Practices for Effective Employee Engagement Surveys: Advice from Your Peers
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New Tech Spotlight: Health Tech Puts Wellness In The Hands Of The Customer
Picture the following: You wake up from a fitful night of sleep feeling under the weather. From your sickbed, a voice assistant gathers your symptoms, accesses your patient history, and orders a prescription for you. But you want to talk to a human as well, so you initiate a video chat with your physician using […]
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Flipkart To Cross $1 Billion In Sales During This Year’s Big Billion Days
On October 6, 2014, Flipkart launched “Big Billion Day,” which falls during the festive season in India that accounts for 40% of key Indian brands’ total annual sales. Now in its fifth year, Big Billion Days has become a five-day event; this year, it starts on October 10 — the same day that Amazon will […]
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Forrester’s Privacy & Security Europe 2018 Forum Is Less Than One Week Away!
After a very successful event last week in Washington, D.C., our extended team of experts in information security, privacy, consumer behavior, and digital strategy is locking down the final details for Privacy & Security Europe 2018 Forum, which takes place in London on October 9–10! We’re coming together next week to go beyond the fears […]
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Join Us At Forrester’s First-Ever Data Strategy & Insights Forum
You’ve been sold on the value of data and analytics: If you embed data and analytics across your business, you will make better decisions to grow customer lifetime value, increase operational efficiencies, and differentiate from the competition. It just makes sense. But have you been able to actually do it, at scale, across your organization? […]
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Apptio Moves To Automate Enterprise Tech Optimization
Nearly all CIO organizations struggle to optimize cloud consumption. It’s helpful that there is a growing set of tools to help you learn how to best leverage cloud platform services and how to identify when your use is suboptimal and overly costly. But this guidance would be far more effective if it could give you […]
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What Makes A Superstar Security Leader?
I’m so excited about my latest contribution to our research on “How To Become A Superstar Security Leader” (led by my fabulous colleagues Claire O’Malley and Chris McClean). I often get asked by clients and colleagues I speak with: “What does a modern-day CISO look like? What qualities do great CISOs have?” This can be […]
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Cloudera And Hortonworks Merger: A Win-Win For All
Cloudera and Hortonworks jointly announced that they have entered into a definitive agreement under which the companies will combine in an all-stock merger of equals. Under the terms of the agreement, Cloudera stockholders will own approximately 60% of the equity of the combined company and Hortonworks stockholders will own 40%. While both have been fierce […]
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When Social Tech Socializes: Brandwatch + Crimson Hexagon Make A Logical Match
Brandwatch and Crimson Hexagon, two social listening platforms, announced their merger today. The company will maintain the Brandwatch name with Brandwatch Founder and CEO Giles Palmer at the helm. At Forrester, we’ve been pushing for the next evolution in the social listening space. Our recent evaluation, “The Forrester Wave™: Social Listening Platforms, Q3 2018,” found […]
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Digital Legacy: The New Big Mistake
The extensive industry activity and commotion about digital transformation — mobile, internet of things (IoT), machine learning (ML), cloud, APIs, microservices, and on and on — is all well and good, but while everyone is happily going along with the next new and way-cool digital thing, most are making a big mistake. Digital is great — and necessary — but […]
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Ask A Flowchart: What Should I Name My Marketing AI?
Artificial intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions. But for vendors, mastering AI technology alone isn’t enough to get to the top. […]
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The Day Of The Machine Is Here: Are We Human Enough To Seize It?
You’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big things of the past — the internet or mobile — the change won’t be the result of consumers embracing a shiny new object or buying into a […]
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It’s Past Time To Prepare For A No-Deal Brexit; Spend The Money And Hope It’s A Waste
Center-right politicians from Scandinavian countries aren’t prone to hyperbole. But on August 17, Danish Minister of Finance Kristian Jensen told the UK’s BBC Radio 4 that he pegged the odds of a “no-deal” Brexit at 50-50. This, coupled with the UK government’s publication of its no-deal Brexit guidance on August 23, means that if you […]
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Invest In Virtual Care Now To Ensure Relevance In Tomorrow’s Healthcare Ecosystem
Virtual care is about to radically change the way that healthcare organizations deliver care. The silver tsunami looms, and within the next decade, the number of adults age 65 and older will increase by 41%.* Chronic disease prevalence is set to rise 57% by 2020.** Patients need to be supported beyond traditional care settings to guide their […]
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Do You Need Help With Your Innovation Approach?
Businesses turn to innovation consulting services vendors to strengthen their own innovation capabilities. These businesses want to strengthen their own competencies to drive sustainable innovation over the longer term.
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European Intelligence Announcement Shows The Importance Of Assessing Geopolitical Risks
Today, we in Europe woke up to headlines about attempted cyberattacks by Unit 26165 of Russia’s GRU intelligence service. In a world where the attribution of cyberattacks is a notoriously difficult task, the UK, the Netherlands, and the US made a joint announcement of the foiling of an attempt by four hackers linked to Unit […]
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How I Almost Got Phished And Why Training Isn’t Enough
I received a text message the other day that looked a lot like what I might get from my bank if I triggered some antifraud check. The timing was impeccable; I had just used the card to pay for takeout and had walked out to my motorcycle to head home. When I initially got the […]
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Impressions From Alibaba’s Computing Conference
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
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Building The Web? If It’s Not Progressive, It’s Not Right!
Web apps or native apps? For a long time, that was the choice we had for building mobile experiences. And we all know the tradeoff: Native apps are really expensive but give the best experience. Web apps can be mobile-optimized, but the experience is terrible. While this was once directionally true, today it’s not true […]
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Join Me In London Next Month To Discuss The Ethics Of AI
In about a month, I will have the honor of presenting my research on “The Ethics Of AI: How To Avoid Harmful Bias And Discrimination” to our European clients at CX Europe 2018. The event will take place in London on November 13 and 14 and will feature several of my esteemed analyst colleagues, as […]
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