Forrester isn’t a political organization, and we don’t cover political news, but it would be silly not to acknowledge the fact that today’s turbulent political environment affects us and our clients. It does, and it will continue to in ways that Forrester weighs in on when necessary. You may have recently seen our coverage of […]
Digital Media Startup Success Plan: A Conversation With Annafi Wahed
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Money For Nothin’ And Stocks For Free
JPMorgan enters the retail investing price war.
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Omnichannel Order Management Systems: The Unsung Hero Of Digital Commerce
Summer is ending and you’re searching for a grill on sale, and you find the perfect one online. On the website, they say that the grill is currently available at your local store. However, to your dismay, when you arrive at the store, they’ve just sold out of that specific grill. If only the retailer […]
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Word Of Mouth Is Less Important For Topline Growth Than You Think
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services. Enrichment is when current customers […]
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The Forrester Wave™ Evaluation Of Hyperconverged Infrastructure Vendors Is Making The Rounds
The hyperconverged infrastructure (HCI) marketplace has gained significant momentum. Customers are consolidating and standardizing the use of this infrastructure; many vendors have launched their own offerings based on HCI appliances. HCI is experiencing a strong tailwind. In just the past couple of years, notable HCI vendors were acquired, new vendors joined the race, and some […]
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Busting The Two Myths Of Low-Code Platforms
Not everyone is on board with low-code development platforms, even though they are a key part of a strategy to accelerate app delivery. Why do many pro developers shun low-code? From their perspective, two reasons: “Low-code will limit the kinds of apps I can build and the scale of the apps.” “Low-code will lock out […]
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Levi Strauss & Co. Disrupts The Wearable Tech Industry With Its Commuter X Jacquard Jacket
Disrupt or be disrupted. That’s the name of the game when it comes to market leadership today. It’s also what Levi’s did by using innovation to create its Bluetooth-enabled jean jacket designed for the growing community of commuter bicyclists. This jacket gives commuters hands-free control over their electronic devices by integrating Google’s Jacquard technology into […]
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In XD Providers’ Emerging Technology Work, Machine Learning And Chatbots Mature Fastest
Experience design (XD) providers we surveyed told us that among emerging technologies, clients most often ask them about machine learning, chatbots, the internet of things (IoT), and augmented reality (AR). Providers also reported that chatbot-related terms “intelligent agents” and “voice interfaces” drew significant interest, as well. However, the providers’ revenue is coming more from machine […]
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Myth No. 3 — Digital Transformation Requires A Chief Digital Officer
Do you see the chief digital officer (CDO) as some kind of digital superhero, swooping in to rescue a dysfunctional business and transform it into a digital powerhouse? The truth is that chief digital officers can be very effective with strong CEO backing, but they are not always necessary. A business-savvy, customer-obsessed CIO can be […]
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The Day Of The Machine Is Here: Are We Human Enough To Seize It?
You’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big things of the past — the internet or mobile — the change won’t be the result of consumers embracing a shiny new object or […]
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The Forrester Banking Wave™: Global Mobile Apps Summary, 2018 — BBVA Offers World-Class Mobile Banking Services
Digital banks are not eating the incumbent banks’ lunch (yet!), but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one-million-customer mark, while Revolut has almost tripled its customers to 2.8 million in a year. Lifestyle app Alipay, the digital wallet and payments solution operated by Ant Financial, now has 700 million […]
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Use Search Marketing To Propel Your Holiday Season Efforts
The holiday season is upon us once again. For many in the retail and consumer goods industries, this is the most crucial time of the year. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […]
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Rushed Privacy Features Results In Sloppy Security
Facebook Loses More User Data (This Time Unintentionally) Facebook announced that it experienced a breach this week that lost 50 million user’s data. Ironically, the breach happened in part due to exploited bugs in three features developed to give users more control over their privacy. Some quick key lessons to take away from this breach: […]
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How To Get Your Customers To Do Your Selling For You (Previewing Our B2B Forum)
“Say, Tom, let me whitewash a little.” “No –no–I reckon it wouldn’t hardly do, Ben. Aunt Polly…she’s awful particular about this fence; it’s got to be done very careful; I reckon there ain’t one boy in a thousand, maybe two thousand, that can do it the way it’s got to be done.” “Oh come now […]
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Winners Of The 2018 Forrester And InfoWorld EA Awards Contest Show EA’s Role In Digital Transformation
In past Forrester/InfoWorld Enterprise Architecture Awards competitions, we had named themes to align entries and winners to the current needs of modern enterprise architecture (EA) programs. This year, we went theme-less to simply find the most dramatic stories of EA’s strategic leadership. But the winners of the 2018 Forrester/InfoWorld Enterprise Architecture Awards show that there […]
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Get Your SEO In Shape
Pick a sport. Any sport. You are now tasked with managing that team’s success. Sounds pretty fun, right? Apply this to managing a company’s search engine optimization, and it quickly turns into a cumbersome task. You know the desired outcome and KPIs you’d like to achieve, but numerous obstacles can stand in the way of […]
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The Platform Economy — What CIOs Need To Know
Nary a day goes by without someone talking about their efforts to build a platform. We cannot argue: Platforms can contribute massive value to customers, the ecosystem, and the company that creates the platform. More so, as a consumer, I rely on platforms for so much of my working life that I often don’t even […]
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Two Forrester Waves Evaluate The Top Insights Services Providers
Struggling to meet the needs of data and analytics needs decision-makers? There is help out there! Executives across industries recognize their organizations’ need for digital transformation — and the accompanying priority to become insights driven. However, for many that’s easier said than done. Firms struggle with resource and talent requirements needed to deliver timely insights […]
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Modern PoS is both Volvo and Ferrari
Whose customer is this? All of us shop online and in stores. We are customers both of the retail brands ecommerce organization and of its store organization. Sometimes we buy online but, when we just can’t wait, collect in store. Sometimes we return unwanted online purchases in the store, crossing an invisible border between the […]
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Harness The Power of Predictive Analytics To Hyperlocalize Your Retail Presence
Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment nd depth and breadth for each store cluster or even for each store? Depending on sales history alone to plan assortment depth and […]
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